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Platform / Merlin
Briefing · $229/mo

Merlin

Turns a brand and a budget into audience clusters, product fit, and a media plan: psychographic-to-product fitting for smarter positioning.

  • Audience clusters built from the brand and budget you give it
  • Product-to-psychographic fit: who actually buys this, and why
  • A media plan built around both, channel by channel
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Real Merlin brief, screen-recorded live: Framebridge, generated on demand.

See it work. See what you actually get.

Merlin's LEGO brand overview: Children's Toys, ~13.7M unduplicated reach across four DMAs, 5 clusters identified, and an audience distribution donut chart from Building-Together Parent to Value-Skeptical Loyalist
LEGO, 5 clusters, ~13.7M reach: audience distribution broken out by psychographic segment, from Building-Together Parent to Value-Skeptical Loyalist
Merlin's Product Coverage for LEGO: hero products (Classic/Creator 3-in-1, Star Wars) and support products (Ninjago/Marvel & DC, Icons/Botanical/Architecture), each mapped to the psychographic cluster that buys them, with a Campaign Impact note
Product coverage, mapped to clusters: hero and support SKUs matched to the exact psychographic segment that buys them
Merlin's generated Google Search keyword targeting (with negative keywords already excluded) alongside Google Shopping, Email/CRM, and SMS/Push channel plans, plus creative direction and pacing notes
Real ad-platform targeting: generated search keywords with negatives already excluded, alongside Shopping, Email, and SMS channel plans
Merlin's channel allocation for a $1,000,000 budget: Meta 26%, Google Search 16%, YouTube 15%, TikTok 14%, Google Shopping 10%, Pinterest 9%, Email/CRM 6%, and SMS 4%, each with a written rationale
Channel allocation, with the reasoning shown: eight channels split across a $1M budget, each percentage backed by a real paragraph of why

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Merlin is still in private testing. Get started with Peregrine OS now and we’ll email you the moment Merlin opens.

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