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Platform / Kestrel
Briefing · $189/mo

Kestrel

Full account intelligence for any B2B pitch: switch-readiness, demand surge, and stakeholder fit, written for the pitch deck itself.

  • Switch-readiness scoring: how open this account actually is to a new agency or vendor right now
  • Demand surge signals: funding, hiring, and expansion that precede new budget
  • Stakeholder fit: who's actually in the room, mapped to the pitch
  • A Flight Plan and a ready-to-present PowerPoint deck: the first move, the lead angle, and the outreach sequence
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Real Kestrel brief, screen-recorded live: the National Hockey League, generated on demand.

See it work. See what you actually get.

Kestrel's Flight Plan for Fishwife: First Move, Lead Angle, Why Now, Format & Tone, Budget Signal, and Watch For, followed by a three-step LinkedIn/email/phone outreach sequence
Flight Plan + outreach sequence: not just what to say, but who to say it to, in what order, on which day
Kestrel's Demand Surge module for Fishwife: a 12-month trend chart annotated with real events (Costco retail expansion, Chaco collaboration, new tinned mussels launch), plus paid, organic, social, press, and roles sub-scores
Demand Surge, with the real events behind it: every point on the trend line ties back to an actual launch, hire, or press mention
Kestrel's Stakeholder Archetype for the NFL's CMO Tim Ellis, tagged Diplomat, with a recommended tone and a Flight Plan built around Australia fan growth rather than a gap critique
Stakeholder Archetype: a recommended tone built for the actual person in the room, not a generic pitch
Kestrel's Account Intelligence Generator: enter any company name and website to generate a full report, shown here running on the National Football League with Eagle, Harrier, and Kingfisher cross-tags and known incumbent 72andSunny
Any company, on demand: type in a name, get a full report cross-tagged to Eagle, Harrier, and Kingfisher

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Free for job seekers: Open Field, Harrier's marketing job search, manager to CMO, with the context behind each role.

Ready to fly?

Kestrel is open. Brief your next account before the meeting is on the calendar.

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