Wingmate

The partner network for boutique agencies.

Founding profiles open

Every agency needs partners. Find yours.

Wingmate is a free network where independent and boutique agencies find each other: a dev team to white-label, a crisis firm for a client in trouble, a media buyer for the campaign you just won. Built for solo consultants to 50-person shops, every kind of agency, and agencies only.

Claim your founding profile How it works
01

Matched on fit, both ways

Say what you offer and what you're looking for. Wingmate matches in both directions, so the right partners find you too.

02

Vouched for by agencies you've worked with

The trust signal is "worked with": endorsements from agencies that have actually partnered with you, confirmed by both sides. Nobody can buy one.

03

Pitch like a full-service agency

Your bench page shows clients the partners you deliver with. A four-person studio can walk into a pitch with paid media, PR and development covered.

What agencies partner for

White-label and subcontractingA team that does the work under your name, like a dev shop behind your creative.
Specialist gapsYou won the pitch, and it needs paid media, PR or video you don't do in-house.
OverflowYou're full this quarter and need a trusted shop to take the extra work.
ReferralsSend on the leads you can't take, and get sent the ones that fit you.
Crisis and urgent helpA client is in trouble tonight and you need crisis comms people you can call.
Co-pitching and reachTeam up for a bigger pitch, or find a partner in another market or language.

Your bench, ready for the pitch

Big agencies win on breadth. Boutiques can too. Your bench page lists the partners you deliver with, each one backed by a "worked with" endorsement, so a client can see the whole team behind you.

Link it in a proposal or send it after the first call. Profiles and benches are public, but only agencies can search Wingmate or contact anyone through it. It stays agency-to-agency.

Northlight Studio's bench
Brand and digital · 4 people · London
  • Brand, web design and WebflowNorthlight (in-house)
  • Paid mediaTidewater Mediaworked with · 2026
  • PR, USHalden Communicationsworked with · 2025
  • Video and productionCopperline Filmsworked with · 2026

Made-up agencies, for illustration.

Every kind of agency

Brand and creativeAdvertisingDesignWeb and developmentSEOPaid mediaPerformance marketingMedia planning and buyingPRCrisis communicationsPublic affairsInvestor relationsInternal communicationsSocial and influencerContent and copyVideo and productionEvents and experientialResearch and insightStrategy and consultingLocalization

How it works

  1. Build your profile. Paste your website and we draft what you offer, who you're a good fit for and who you're not. You edit all of it.
  2. Say what you're looking for. Partner types, services and markets. Matches come to you as well as from searching.
  3. Get vouched for. Agencies you've partnered with confirm it on your profile. Results are ordered by fit, then endorsements and recent activity, never by who paid.
Northlight Studio
Brand and digital · London · 4 people
Offers
BrandingWeb designWebflow development
Looking for
Paid media partnerPR partner, US
Open to
White-labelReferralsCo-pitching
Good fit for
  • Agencies that need brand and site work under their name
Not a fit for
  • Projects under four weeks
Worked with
3 agencies · rates and capacity visible to signed-in agencies

A made-up example, for illustration.

Claim your founding profile

Founding profiles go live on launch day. We'll draft yours from your website and email you to review it first.

Team size
What you offer
What you're looking for (optional)
Open to (optional)

Wingmate is for agencies: you need to own or work for the agency you list. We'll use these details only to set up your profile and email you about Wingmate. See our Privacy Policy.

Questions

Who can join?

Independent and boutique agencies of every kind, from brand, digital and media to PR, crisis, public affairs and investor relations, including solo consultants. Bigger agencies are welcome too, especially if you need white-label or specialist partners. You need to own or work for the agency you list.

Can brands use it to find an agency?

No. Wingmate is agency-to-agency: only agencies can join, search, contact each other or post what they need. Profiles and bench pages are public, so partners can find you and you can link your bench in a proposal, but your rates and capacity stay visible only to signed-in agencies.

What does it cost?

Nothing to join or list, and no pay-to-rank.

Can I keep my rates and capacity private?

Yes. Rates and whether you're taking work are visible only to signed-in agencies, and you choose whether to show them at all.

How are results ordered?

By fit with what you're looking for first, then endorsements from agencies that have worked with you and recent activity. Nobody can pay to appear higher.

When does it launch?

We haven't set a date yet. Founding profiles go live on day one, and we'll email you before then.