Eagle

Tracks new CMO and VP Marketing appointments: the window agencies pitch into.

• Every new CMO and VP Marketing appointment gets logged the day it's confirmed — the executive's name, their exact title, and the sector of the company they're joining, not just a rehash of the press release.
• A new marketing leader almost always means the agency and vendor roster gets reopened within the first few months on the job. Eagle also reads whether the exit looks like a planned promotion or a rockier departure, since that read changes how fast a review actually moves.
• Alerts are built to land before the trade press picks the story up, so a pitch into the account doesn't open with the same headline everyone else has already seen.