Our Wingspan of Strategic Growth Modules
Wingspan is our modular strategy system—built to help modern businesses scale with clarity, speed, and control. Each module delivers a specialized function, from brand positioning and customer segmentation to go-to-market strategy and message optimization.
Every module is designed for precision, lift, and agility. Together, they create a connected growth framework that helps you accelerate decision-making, strengthen customer alignment, and compete with confidence.
Peregrine Index
Strategic Readiness Score
Our core diagnostic layer, a precise evaluation of your business’s marketing maturity, narrative strength, and GTM alignment.
Whether you’re B2B or consumer-facing, the Index pinpoints where you stand, what’s holding you back, and how fast you can move.
Ravenpath
Behavioral GTM Alignment
After knowing where you stand, Ravenpath tells you who you’re speaking to and how to reach them.
This module identifies behavioral archetypes among your buyers, whether consumers or business stakeholders, and adapts your messaging, proof points, and creative tone to align.
Osprey Spike
Real-Time Demand Surge Detection
Some moments matter more than others.
Osprey Spike monitors brand, product, and category-level momentum signals - helping you act when interest peaks, attention spikes, or virality takes flight.
Kitepoint
Retail Dependency Scoring Layer
Not all growth is direct.
Kitepoint analyzes how dependent your business is on retail channels, identifying when store presence is an asset, a liability, or a strategic blind spot. Perfect for brands balancing online growth with in-store reality.
Noctua Scale
Testing Culture & Agility Index
Not every business is built to adapt.
Noctua Scale reveals how ready a brand or its team is to test, iterate, and evolve. From refresh cycles to experimentation habits, this module gauges how fast you can move without breaking what works.
Raptor Strike
Switch-Readiness Detection System
The moment before change always leaves a signal.
Raptor Strike identifies when a business — or a consumer — is psychologically, financially, or structurally ready to switch. Whether it’s a partner, agency, product, or platform, this module detects the precise moment to act.
Vulture Mark
Partner Fatigue & Experience Decay Detector
Consumers don’t always complain, but they drift.
Vulture Mark surfaces the earliest signs of disengagement: eroding loyalty, fading relevance, and brand relationships quietly falling apart. Whether it’s a misaligned product, a broken journey, or messaging that no longer lands, this module catches decay before it turns to departure.
Merlin Stack
Psychographic-to-Product Match Engine
Your product may be strong, but without knowing who it resonates with and why, growth plateaus.
Merlin Stack pinpoints the emotional logic behind purchases, mapping psychographics to specific SKUs, flavors, bundles, or formats. From color to copy, format to funnel, we find what clicks with whom and why.
Goshawk String
Narrative Alignment Index
Your message may be strong, but if it doesn’t match the moment, it falls flat. Goshawk String analyzes brand tone, cultural posture, and storytelling style to ensure your words align with what your audience is ready to hear.
It’s about precision messaging: the right voice, the right time, the right result.
Kestrel Loop
Loop Momentum Mapping
A lifecycle module for spotting friction and restoring flow.
Kestrel Loop detects patterns that drag and replaces them with cycles built to fly.
Where others stall, this module finds lift, turning repetition into rhythm and rhythm into growth.