Noctua Scale

Testing Culture & Agility Index

What you Get:

  • Clarity on Your Agility: We’ll show you whether your team thrives on rapid testing and creative refreshes — or if you move best with structured, case-backed rollouts.

  • A Risk-Adjusted Roadmap: You’ll know exactly how bold we can go with you, whether that means quick-fire pilots, phased launches, or high-certainty plays.

  • Signals You Can Act On: From campaign cycles to martech adoption, we’ll surface proof of how fast your organization can adapt, not just how fast it wants to.

  • Plays Aligned to Your Rhythm: Every pitch, pilot, and campaign recommendation is matched to the velocity your team can realistically sustain.

  • Experiments That Compound: Early tests turn into lasting growth engines, building momentum that reinforces itself quarter after quarter.

  • A Scalable Proof System: We don’t just deliver one-off results, we leave you with a repeatable playbook for turning testing into a cultural advantage.

Noctua Scale brings sharp vision on its own, but its wisdom deepens when paired with other instruments.

Flight Path Simulation: Corevista Analytics

Industry: B2B SaaS

The Challenge: Corevista’s sales team often pitched cutting-edge solutions to cautious buyers, leading to long cycles and high churn in pilots. Marketing ran A/B campaigns, but the handoff to sales lacked consistency. The company needed a way to measure and align its internal and external testing appetite.

How Noctua Scale Helped: Noctua uncovered a low agility score at both the buyer and vendor level. Corevista’s prospects wanted proven outcomes, while internal teams assumed buyers were ready for bold leaps. By recalibrating to a “proof-first” approach, Corevista matched its pitches to client pace and improved retention.

Key Insights Delivered:

  • Clients were Operators (cautious adopters) while sales pitched like Catalysts

  • Lack of structured pilot design created friction in the mid-funnel

  • Messaging cadence was faster than buyers could absorb

Modules Integrated:

  • Ravenpath to align archetypes with agility signals

  • Raptor Strike to time outreach when cautious buyers showed readiness

  • Goshawk String to refine messaging to proof-first storytelling

Results:

  • 22% reduction in pilot churn within 6 months

  • Average sales cycle shortened by 19%

  • Improved alignment between sales and marketing on buyer pacing