Before You Spend a Dollar on Paid Media, Check for Resonance Fit
Most paid campaigns don’t fail because the message is wrong. They fail because it doesn’t resonate.
Peacock Path is our enforcement layer for cultural fit—ensuring your message lands before dollars move. If your GTM plan includes paid media, resonance fit isn’t optional. It’s foundational.
The New Lead Indicators: From Capital to Cadence
The next lead indicators aren’t financial, they’re behavioral. By tracking how people spend time and adjust routines, Peregrine Intell reads economic turns before they reach the balance sheet.
The Altitude Advantage: Why Strategic Readiness Is the New Growth Currency
Discover why altitude (strategic readiness) has replaced speed as the true driver of B2B and DTC growth in 2025.