Goshawk String

Narrative Alignment Index

What you Get:

  • Hear What Customers Hear: See your brand story the way shoppers, fans, and followers actually receive it, not just how it was written.

  • Uncover Cultural Drift: From campaign taglines to TikTok tone, Goshawk shows where your message clicks and where it misses.

  • Spot Breaks in the Storyline: Detect when creative feels off-brand, inconsistent, or confusing — before fatigue sets in.

  • Match Emotion to Product: Align flavors, formats, and collections with the emotional cues (wellness, indulgence, nostalgia, adventure) that drive trial and loyalty.

  • Adapt Your Campaigns in Real Time: Reframe creative, offers, and copy to meet cultural mood and consumer energy without losing your core identity.

  • Turn Disconnect Into Energy: Every misalignment becomes a chance to rewrite, refresh, and reconnect with audiences more deeply.

Goshawk String aligns your brand story on its own, but its signal sharpens when interwoven with other modules

Flight Path Simulation: Wildgrain Collective

Industry: DTC Food Subscription (Artisan Bread & Pasta)

The Challenge: Wildgrain’s core positioning as “handcrafted comfort” resonated deeply during launch, but newer creative leaned heavily into convenience and speed. Customers who joined for tradition and quality felt the story had drifted, and churn quietly rose among long-time subscribers.

How Goshawk String Helped: Goshawk mapped the disconnect: “comfort and craft” language was still what loyalists wanted, while “convenience” messaging appealed to new trial users. By weaving both threads into a unified narrative, Wildgrain stabilized loyalty without losing growth momentum.

Key Insights Delivered:

  • Long-term subscribers felt alienated by convenience-first tone

  • Trial buyers responded positively to speed and simplicity

  • Re-integrating tradition and quality boosted retention

Modules Integrated:

  • Merlin Stack: Identified the psychographic split between “comfort & craft” loyalists and “convenience-first” trial buyers, linking each to specific SKUs and messaging.

  • Noctua Scale: Ran low-risk A/Bs on dual-track storytelling (ritual vs. speed) across ads, landing pages, and onboarding flows; fine-tuned creative refresh cadence to avoid fatigue.

  • Osprey Spike: Aligned messaging pushes with seasonal “comfort” surges (cold weather, holidays) and influencer-driven spikes to convert new trial customers into long-term subscribers.

Results:

  • 17% reduction in churn among legacy subscribers

  • 21% lift in trial-to-subscription conversion

  • Social sentiment shifted back toward “craft” and “authenticity”