Vulture Mark

Partner Fatigue and Experience Decay Detector

What you Get

  • Spot Fatigue Before It Spreads: Whether it’s SaaS users slowing their logins or consumers ignoring repeat offers, Vulture Mark flags the first signs of disengagement.

  • Catch Experience Decay in the Details: From clunky onboarding flows to stale creative, the cracks in the journey become visible before they damage loyalty.

  • See Partner and Platform Weakness Clearly: Agencies, vendors, or retail channels often stumble quietly - abrupt tone shifts, slowed refresh cycles, or internal churn signal deeper problems.

  • Move at the Right Moment: Don’t wait for churn or shelf loss to force action. Vulture Mark pinpoints the window when a reset will feel timely and low-risk.

  • Protect Retention and Loyalty: Safeguard renewals, repeat purchases, and customer trust by acting before performance drags on growth.

  • Turn Decline Into Renewal: Every decay signal becomes an opportunity, to refresh execution, rebuild momentum, and regain advantage in the market.

Vulture Mark can reveal decay on its own, but its perspective deepens when paired with other modules.

Flight Path Simulation: Verde Naturals

Industry: CPG – Organic Food Brand

The Challenge: Verde Naturals relied heavily on a long-standing retail partnership, but store sell-through slowed, and brand campaigns felt off-tone. Leadership feared deeper cracks in the partner relationship but lacked visibility into when, or how severely, decay had set in.

How Vulture Mark Helped: By tracking in-store velocity, promotional cadence, and public tone shifts, Vulture Mark revealed clear decay signals: over-reliance on one retailer, creative mismatches at point-of-sale, and early signs of shelf-space reduction. This allowed Verde to proactively diversify and refresh retail execution.

Key Insights Delivered:

  • Sell-through decline signaled dependency risk at a single retail partner

  • POS creative misalignment was eroding shelf impact

  • Promotional cycles were stretched thin, reducing campaign effectiveness

Modules Integrated:

  • Kitepoint to map dependency risks across retail vs. DTC

  • Goshawk String to align creative narratives with consumer expectations

  • Noctua Scale to test refreshed in-store concepts at low risk

Results:

  • 15% recovery in retail sell-through within two promotion cycles

  • 23% growth in DTC subscription sales as reliance on retail eased

  • Expanded shelf space with two additional regional partners