Kitepoint

Retail Dependency Scoring Layer

What You Get:

  • See Where Your Growth Really Lives: Measure how much of your sales depend on national retail, online marketplaces, or your own direct channels.

  • Balance Risk and Reward: Understand when retail partnerships are driving lift and when they’re cutting into margin and control.

  • Spot Channel Gaps Before They Hurt: Detect overlaps, cannibalization, or blind spots between DTC, retail, and wholesale distribution.

  • Match Products to the Right Shelf: Identify which SKUs thrive in retail, which drive DTC loyalty, and which need a blended approach.

  • Turn Presence Into Power: Make retail lift fuel your brand equity, instead of letting it dilute your identity.

  • Build a Smarter Channel Mix: Kitepoint reveals the true dependencies shaping your growth, so you can adjust strategy before it stalls.

Kitepoint maps your channel dependencies on its own, but its guidance sharpens when connected to other instruments

Flight Path Simulation: Ironpeak Apparel

Industry: DTC Outdoor Fashion

The Challenge: Ironpeak’s wholesale partnerships with outdoor retailers drove strong seasonal sales, but e-commerce lagged. Marketing dollars were spent evenly, yet Kitepoint flagged that 80% of channel lift came from third-party stores, leaving Ironpeak vulnerable if shelf space shrank.

How Kitepoint Helped: Channel dependency mapping showed that DTC underperformance wasn’t a demand issue but a misaligned SKU strategy. With this clarity, Ironpeak shifted hero products to retail shelves and built DTC campaigns around premium, higher-margin collections.

Key Insights Delivered:

  • Retail channels dominated revenue but delivered lower average order value

  • Direct customers were most responsive to premium storytelling and exclusives

  • Wholesale expansion was masking DTC underinvestment

Modules Integrated:

Results: Within one season, Ironpeak turned channel imbalance into a balanced growth engine:

  • DTC average order value doubled, driven by premium online-only collections

  • Overall revenue grew 19% YoY, despite lower reliance on third-party retailers

  • Margin stability increased by 12 points, as more sales shifted into direct, higher-value channels