Merlin Stack

Psychographic-to-Product Match Engine

What you Get:

  • See Who Buys What and Why: Match product variants, flavors, or formats to the exact audience psychographics that drive trial and loyalty.

  • Decode the Invisible Link: Uncover the hidden ties between customer motivations, wellness, indulgence, convenience, status, and the SKUs they actually choose.

  • Turn Personas Into Playbooks: Go beyond surface demographics with insights that show which products resonate with emotional and lifestyle clusters.

  • Unlock Smarter Launches: Reduce risk on new products by aligning variants with the right psychographic segments from day one.

  • Personalize With Precision: Deliver messaging, offers, and creative sequencing that reflect the emotional logic behind purchases.

  • Build Growth From Alignment: Every SKU becomes a story, and every story finds the buyer who feels it was made for them.

Merlin Stack unlocks alignment between people and products on its own, but its clarity multiplies when paired with other modules

Flight Path Simulation: Solterra Beverages

Industry: DTC – Functional Drinks

The Challenge: Solterra launched multiple flavors of its adaptogenic sparkling water but couldn’t understand why some SKUs spiked while others languished. Their marketing team segmented by age and income, but growth plateaued as consumer adoption became unpredictable.

How Merlin Stack Helped: By mapping psychographics to SKU preferences, Merlin revealed that “wellness seekers” gravitated to botanical flavors, while “adventure-driven experimenters” preferred bolder spice variants. Instead of generic campaigns, Solterra aligned flavor drops with distinct persona-driven messaging.

Key Insights Delivered:

  • Wellness-motivated buyers over-indexed on subtle, calming flavors

  • Experimental personas responded to surprise-limited flavors with urgency

  • Messaging needed to split between calm/wellness language and adventurous/novelty cues

Modules Integrated:

Results:

  • 27% lift in trial for wellness-aligned SKUs

  • 33% faster sell-through of limited-run experimental flavors

  • Clearer roadmap for sequencing new flavor launches