Osprey Spike
Real-Time Demand Surge Detection
What You Get
See Momentum as It Happens: Whether it’s a sudden lift in account activity or a rush of consumer buzz, Osprey Spike surfaces the signals that matter most.
Catch Surges Across Channels: From paid media bursts and social chatter to hiring waves and content downloads, every spike is tracked and translated into opportunity.
Act in the Window That Counts: Sync your outreach, campaigns, or offers to the exact moment when interest and attention are at their peak.
Turn Spikes Into Sustained Growth: Convert short-term lifts - viral traction, buying intent, or cultural heat - into long-term market share.
Prioritize with Confidence: Know which signals point to real demand and which are just noise, so your team always focuses energy where it counts.
Stay Ahead of the Curve: Move before competitors catch on, riding the surge instead of reacting to it.
Flight Path Extensions
Osprey Spike can spot the surge on its own, but its trajectory climbs faster when paired with complementary modules.
Flight Path Simulation: Marlowe Hotels
Industry: Luxury Hospitality & Travel
The Challenge: Marlowe Hotels, a boutique luxury chain with flagship properties in downtown Philadelphia and Raleigh, had strong brand equity but struggled to capture demand during sudden city-wide events. Conventions, music festivals, and playoff games sent travel demand surging, yet Marlowe’s campaigns lagged, leaving premium bookings to competitors who moved faster.
How Osprey Spike Helped: By scanning real-time signals — booking acceleration, event chatter, and press coverage — Osprey Spike flagged surges tied to major local events. With alerts in hand, Marlowe launched targeted offers and adjusted media spend in the precise windows where guest attention was highest.
Key Insights Delivered:
Detected a spike in Philadelphia bookings tied to a major medical conference, allowing Marlowe to release executive package deals before competitors
Flagged an early surge in Raleigh demand during a national college basketball tournament, prompting a timely campaign around group suites and premium dining
Revealed booking velocity peaking 7–10 days ahead of event start dates, shifting campaign planning cycles
Modules Integrated: This flight path worked seamlessly with:
Goshawk String to adapt event-driven offers into culturally aligned luxury storytelling
Merlin Stack to tailor packages for different traveler archetypes — executives, fans, or cultural tourists
Kitepoint to balance direct bookings with OTA and travel partner distribution during surges
Results: Within one quarter, Marlowe transformed its event strategy from reactive to proactive:
21% increase in occupancy during event windows compared to the prior year
34% uplift in premium suite bookings tied to Osprey Spike–timed campaigns
A repeatable surge playbook that turned city-wide events into reliable revenue inflection points
