Verde Naturals: CPG - Organic Food Brand

The Challenge: Verde Naturals relied heavily on a long-standing retail partnership, but store sell-through slowed, and brand campaigns felt off-tone. Leadership feared deeper cracks in the partner relationship but lacked visibility into when, or how severely, decay had set in.

How Vulture Mark Helped: By tracking in-store velocity, promotional cadence, and public tone shifts, Vulture Mark revealed clear decay signals: over-reliance on one retailer, creative mismatches at point-of-sale, and early signs of shelf-space reduction. This allowed Verde to proactively diversify and refresh retail execution.

Key Insights Delivered:

• Sell-through decline signaled dependency risk at a single retail partner

• POS creative misalignment was eroding shelf impact

• Promotional cycles were stretched thin, reducing campaign effectiveness

Modules Integrated:

• Kitepoint to map dependency risks across retail vs. DTC

• Goshawk String to align creative narratives with consumer expectations

• Noctua Scale to test refreshed in-store concepts at low risk

Results:

• 15% recovery in retail sell-through within two promotion cycles

• 23% growth in DTC subscription sales as reliance on retail eased

• Expanded shelf space with two additional regional partners