Pinnova: B2B Professional Services

The Challenge: Pinnova built a strong reputation in data-driven strategy, but struggled to displace entrenched incumbents at enterprise accounts. Even when prospects expressed dissatisfaction, deals stalled — outreach landed too early, before real readiness, or too late, after competitors had already renewed contracts.

How Raptor Strike Helped: We deployed Raptor Strike across Pinnova’s priority accounts. Within 60 days, the system flagged a convergence of switch signals: a CMO transition, declining campaign performance with the incumbent, and an open RFP. By validating these triggers with Vulture Mark and sequencing the pitch with Ravenpath, Pinnova struck precisely at the moment prospects were primed to move.

Key Insights Delivered:

• Three independent triggers confirmed switch-readiness: leadership turnover, performance degradation, and RFP activity

• Buying committee analysis revealed Operator-style stakeholders who required proof-first messaging

• Outreach needed to coincide with incumbent instability, not quarterly cadences

Modules Integrated:

• Vulture Mark to validate incumbent decay before outreach

• Ravenpath to tailor pitch tone to Operator-style decision-makers

• Peregrine Index to ensure targeted accounts were structurally ready for conversion

Results:

• Pinnova increased win rates by 29% on accounts flagged by Raptor Strike

• Average sales cycle time dropped by 23% in competitive displacement deals

• Secured three new enterprise logos that had been long considered “locked” with competitors