Corvista Analytics: B2B SaaS

The Challenge: Corevista’s sales team often pitched cutting-edge solutions to cautious buyers, leading to long cycles and high churn in pilots. Marketing ran A/B campaigns, but the handoff to sales lacked consistency. The company needed a way to measure and align its internal and external testing appetite.

How Noctua Scale Helped: Noctua uncovered a low agility score at both the buyer and vendor level. Corevista’s prospects wanted proven outcomes, while internal teams assumed buyers were ready for bold leaps. By recalibrating to a “proof-first” approach, Corevista matched its pitches to client pace and improved retention.

Key Insights Delivered:

• Clients were Operators (cautious adopters) while sales pitched like Catalysts

• Lack of structured pilot design created friction in the mid-funnel

• Messaging cadence was faster than buyers could absorb

Modules Integrated:

• Ravenpath to align archetypes with agility signals

• Raptor Strike to time outreach when cautious buyers showed readiness

• Goshawk String to refine messaging to proof-first storytelling

Results:

• 22% reduction in pilot churn within 6 months

• Average sales cycle shortened by 19%

• Improved alignment between sales and marketing on buyer pacing