Evernest: DTC Home & Lifestyle Goods
The Challenge: Evernest had strong product-market fit but stagnant growth. While they were swimming in customer data, they struggled to make sense of it. Engagement looked promising, but repeat purchases remained low. Internally, teams disagreed on what was driving value.
How Peregrine Index Helped: Our work began by surfacing patterns in customer behavior that were previously hidden in silos. With a clear diagnostic view, Evernest was able to realign internal assumptions and pinpoint the actual friction in their purchase journey.
Key Insights Delivered:
Behavior mapping revealed overlooked customer segments
Conversion data highlighted a critical mid-funnel drop-off
Alignment issues between product and marketing teams became clear
Modules Integrated: This flight path worked seamlessly with:
Merlin Stack for deeper psychographic understanding
Kestrel Loop to uncover lifecycle friction
Noctua Scale to run low-risk tests for messaging
Results: Evernest restructured their funnel and messaging strategy based on the new findings. Within three months, they saw:
A 22 percent lift in second-time purchases
A newly prioritized customer persona that drove 41 percent of revenue
Increased confidence in cross-functional strategy