Marlowe Hotels: Luxury Hospitality & Travel
The Challenge: Marlowe Hotels, a boutique luxury chain with flagship properties in downtown Philadelphia and Raleigh, had strong brand equity but struggled to capture demand during sudden city-wide events. Conventions, music festivals, and playoff games sent travel demand surging, yet Marlowe’s campaigns lagged, leaving premium bookings to competitors who moved faster.
How Osprey Spike Helped: By scanning real-time signals — booking acceleration, event chatter, and press coverage — Osprey Spike flagged surges tied to major local events. With alerts in hand, Marlowe launched targeted offers and adjusted media spend in the precise windows where guest attention was highest.
Key Insights Delivered:
Detected a spike in Philadelphia bookings tied to a major medical conference, allowing Marlowe to release executive package deals before competitors
Flagged an early surge in Raleigh demand during a national college basketball tournament, prompting a timely campaign around group suites and premium dining
Revealed booking velocity peaking 7–10 days ahead of event start dates, shifting campaign planning cycles
Modules Integrated: This flight path worked seamlessly with:
Goshawk String to adapt event-driven offers into culturally aligned luxury storytelling
Merlin Stack to tailor packages for different traveler archetypes — executives, fans, or cultural tourists
Kitepoint to balance direct bookings with OTA and travel partner distribution during surges
Results: Within one quarter, Marlowe transformed its event strategy from reactive to proactive:
21% increase in occupancy during event windows compared to the prior year
34% uplift in premium suite bookings tied to Osprey Spike–timed campaigns
A repeatable surge playbook that turned city-wide events into reliable revenue inflection points